What is an Elevator Pitch?

The term Elevator Pitch originally comes from the home of US advertising, New York. The idea is to be able to communicate to another “knowledgeable but not knowing of your product” person, in the time it takes to go up a one floor flight of elevators (aka Lift Pitch – three floors in a lift), the product or service and its features or benefits, so that at the end of the elevator pitch they know what the product or service does, the key benefits to them, and have enough interest to take action to learn more.